Treatment

For our media practical production we are going to use the option of creating a music video. We decided to create a music video due to the fact that both partners would like the chance to be as creative as possible during this task, and we feel that by creating a music video it will let us do that.

Our target audience for the music video will be aimed at a mass audience, as our chosen artist is a well-known band in the music industry. The band Biffy Clyro are an alternative rock band, therefore their music is currently one of the most popular genres around.

We have chosen the song many of horror because it is a reasonable tempo for our group to manage. Also the lyrics are meaningful and detailed giving us flexibility creating a diverse music video. The lyrics of the song are based upon love, a relationship, and also it ending.

Our personal adaptation of this song, for the video will show the main characters past, and the story behind the relationship he once had with his partner. Our video will include flashbacks of the time him and his ex partner were together, showing this time as one of his happiest. Other clips in the video will show the main character singing the song, which will give us the opportunity to vary the shots and focus more on camera work, to work to the typical conventions of music videos. Other shots will include another character who will not be identified showing the different emotions that the main character is feeling.

By Nicole and Michael